MY PROMISE AND GUARANTEE
FOR COPYWRITING AND CONTENT MARKETING SERVICES…
I PROMISE TO…
…deliver clean copy,
…embodying my best efforts,
Your satisfaction with my copy prior to implementation is guaranteed.
I will promptly handle requests for two revisions received within 10 business days of my delivery of the first draft to you. The requested revisions must be within the scope and consistent with the objective of the original assignment.
Requests for revisions received after 10 business days of my delivery of the first draft to you may entail further investment. The same is true for requests for revision that are outside the scope, or alter the objective, of the original assignment.
WHAT I CAN’T GUARANTEE…BUT WHAT I CAN FURTHER PROMISE…
What I can’t guarantee is a particular result or response rate. I am prohibited from doing so. Results and response rates can be impacted by a variety of factors, which are out of my control.
With that said, your satisfaction with my work is of the utmost importance to me. If you’re not happy, I’m not happy.
So, in the event a result/response rate is lower than hoped, I promise not to leave you hanging. If you send me a copy of the finished package, the results for all mailing lists used, and other materials as appropriate, I will review and critique the final version of the package, including the copy, the design, and the production. I’ll analyze the results. Then I’ll discuss my findings with you to see if, together, we can figure out how the result/response rate might be improved. If we identify a way to improve the result/response rate, I will then provide you with an outline of proposed revisions to the copy in keeping with our discussion. Upon your approval, I will revise the copy. The review and critique of the package, analysis of results, discussion, and copy/content revision will be done at no cost to you.